Where to start
How can the Tasmanian Mark be used?
The Tasmanian Mark can be used in the following ways:
- On packaging / labelling: on product packaging to indicate that the product inside meets the standards set out by Brand Tasmania.
- In advertising / on websites: in advertising, promotional materials or on a website to promote the products or service, and to inform the public that the user of the Tasmanian Mark meets the standards set out by Brand Tasmania. Please note that the Tasmanian Mark cannot be used on social media.
If you wish to apply to use the Tasmanian Mark, these are the next steps:
Read the terms
Familiarise yourself with the criteria and standards required to use the Tasmanian Mark by referencing the Tasmanian Mark – Code of Practice.
Check your eligibility
The Tasmanian Mark can be used by individuals, businesses and organisations that are registered as Tasmanian Partners and are Licensed to use the mark, subject to meeting the Tasmanian Mark – Code of Practice.
Over 120 of our Tasmanian Partners are currently approved to use the Tasmanian Mark.
Apply to use the mark
Prepare the necessary documentation and information required to support your application, including design proofs and/or descriptions of how the Tasmanian Mark will be used.
We've been using the Tasmanian Mark since its inception. When our customers see the word 'Tasmanian' on our products, I want them to feel that everything they're experiencing is a truly Tasmanian experience.