The Tasmanian Mark
Tasmanian producers are passionate about making quality products and providing services that meet the needs of consumers locally, nationally and internationally.
The Tasmanian Mark operates as a ‘place of origin’ marker and is part of a targeted effort to differentiate Tasmanian products and services in local, national and international markets, and to derive more value for everything Tasmanian.
Tasmania is the place. Tasmanian represents the people and what they do.
When our customers see the Tasmanian Mark, I feel that they sense that this has come from a place where things are real. The place we live in, and the attitude of Tasmanians.
Damian, Hunter Island Whisky
The Tasmanian Mark may only be used under license from Brand Tasmania, and only in accordance with the Tasmanian Mark – Code of Practice.
Brand Tasmania helps Tasmanians express the Tasmanian brand — at all levels of government, in business, and across the community. Our purpose is to bring more value to everything Tasmanian.
In 2019 Brand Tasmania developed the Tasmanian Mark as a way to help identify products and services made or substantially transformed here in Tasmania. Our aim was to create something simple, elegant and easy to recognise: Tasmanian.
Are you a TICT Member?
Brand Tasmania and the Tourism Industry Council Tasmania (TICT) are working together to strengthen and grow a vibrant community of tourism businesses that embody what it truly means to be Tasmanian.
The Proud Partner Tasmanian x TICT Mark represents authenticity, quality, and pride. It highlights a business’s deep connection to place, people, and purpose – and their commitment to sharing the stories, values, and experiences that make Tasmania so special.
Where to Start
About the Program
Using the Mark
Tasmanian Licensees
Code of Practice
FAQs
